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What Is A Ghost Bid? [Solved]
Ghost bids are a control group made up of consumers who were within the campaign targeting criteria and active on the programmatic network, on whom a bid request was placed to show them the campaign ad, but the bid was lost. Those impressions are then passively tracked and included in your control group.2 Dec 2020
Ghost bidding when negotiating to buy property-is this a real problem?
Ghost bidding
What is a Ghost Work Comp Policy?
In this episode of Comp Talk, Todd Thams, explains what a
Ghost Ads: Improving the Economics of Measuring Ad Effectiveness
Next question also how do you track addressable TV using
